This section highlights some of the larger pieces of work from my time at IG.
Browse Renovation
This product driven piece of work is focussed on redefining the search and browse experience for IG traders.
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Lots of client feedback around;
Complexity of digging out information
Difficulty of use and difficulty navigating
Complex browsing, and poor filtering options
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Recognising the demand for a more advanced browsing, and having identified a sizeable gap between the offering of IG and it’s competitors, I, alongside my PM and Tech Lead recognised an opportunity to redefine the future of the IG experience.
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Mobile first approach.
Phase One: Research informed ideation, and rapid concept testing.
(In progress)
Japan Knock-outs
In direct response to a request from the Japanese Financial Authority, my team was challenged to introduce measures to improve success rates of Knockout customers in the Japanese market. Full details in the “Japan Knock-outs” case study.
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KOs customers in Japan were losing money, IG was under pressure from the Japanese Financial Authority to introduce measures to improve customer success rates.
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Uplift education content for KO’s, and introduce interactive learning tools, such as the trading simulator on the right.
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Cross team initiative, and a high profile project. Full case study breakdown on the next page.
Exchange Traded Products, Simplified deal ticket
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Workshops and Strategy
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